Brand

The name Cube 360 comes from the motion of a spinning/rolling die. This brand is a metaphor for change in a new direction, & symbolizes the desire for fortune and luxury. Tailored for individuals with nothing to lose, impulsive, risk-taking attitudes, striving to elevate their status by any means necessary. Never let your upbringing determine your worth. While we may not control the cards we’ve been dealt, we sure as hell can control our strategy to win. Cube 360 doesn’t only pay tribute to casino culture, but it’s also a lifestyle specifically designed for go-getters. Go Get It, Go-Getter! It’s not just a catchphrase; it’s a constant reminder to create your own opportunities by building your own empire from scratch. It also means to stop procrastinating, and just fucking go for it, take the risk! Forget about what’s on the other side; figure it out when you get there. The biggest regret in life isn’t crapping out, but it’s not shaking the dice at all. So, how bad do you want it? The diamond logo tells a unique story. “Snake Eyes,” or a “Deuce,” is the lowest roll in most dice games, reflecting my history of financial misfortune in this unfair game called life. That’s why the two pips are incorporated into the main logo. The giant angled square (diamond shape) symbolizes strength, and it’s also my birthstone. The exclamation mark symbol signifies boldness & excitement over a financial victory.